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Strategic issues in marketing 822


 
Module code BEM 822
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge.
Module credits 20.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 5 lectures
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1
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